Discover Dayton's charm at Heart Mercantile in the Oregon District

DAYTON, Ohio — If you're strolling through Dayton’s historic Oregon District, don’t miss a stop at Heart Mercantile, a local favorite brimming with Dayton-inspired treasures. Known for its unique merchandise and community-driven vibe, this shop is a must-visit for anyone looking to show their Dayton pride.

Located on 5th Street, Heart Mercantile has been a staple in the district for over nine years. Offering everything from cheeky T-shirts to handcrafted gifts, the store’s eclectic inventory is rooted in the spirit of the Gem City.

A Celebration of Dayton’s Community

When asked what inspires Heart Mercantile’s designs, co-owner Kate Laughlin credits the city’s close-knit community.

“Dayton is like a big small city,” Laughlin explained. “Our neighbors, our friends, and the entire Oregon District inspire us. Over the years, our customers have been amazing, showing up for us when we need them. They keep us laughing and motivated to create more fun and unique items.”

Much of the creativity behind Heart Mercantile’s products comes from their in-house designer, who has lived in Dayton for many years. "She's inspired by the community and has a knack for blending humor with city pride," Laughlin added.

A Shoppers’ Haven

Customers like Jill Alexander, a Dayton native, can’t get enough of Heart Mercantile’s local flair.

“I love all the original Dayton items,” Alexander shared. “We shop here for Christmas gifts or just for ourselves. Whether we’re eating out or shopping, we try to support local businesses. The staff and community vibe make it a wonderful place to visit.”

More Than Just a Store

Beyond its selection of locally-themed T-shirts, mugs, and stickers, Heart Mercantile carries journals, magnets, and other quirky items you won’t find anywhere else. The shop’s inventory rotates regularly, so there’s always something new to discover.

For those unable to visit in person, their online store offers an even wider selection, including every design they’ve ever created.

Plan Your Visit

Heart Mercantile is open seven days a week:

• Monday-Thursday: 11 a.m. to 7 p.m.
• Friday-Saturday: 11 a.m. to 8 p.m.
• Sunday: 11 a.m. to 7 p.m.

You can also shop their unique collection online at heartmercantile.com.

Whether you’re shopping for yourself or searching for the perfect gift, Heart Mercantile offers a slice of Dayton’s charm you’ll want to take home.